About Us

Rouler was founded in 2012 on the belief that the power of the bicycle can support and nurture the physical, emotional and mental health of people. We're passionate about cycling and want to share that passion with everyone we meet. We believe how you feel when you ride is every bit as important and what you ride and where you ride.

To that end we craft products, provide services and curate experiences aimed at making every ride your best ride.

Rouler specializes in high-quality performance and casual wear; equipment and accessories; professional mechanic and fitting services; competitive and non-competitive events and experiences for riders of all levels.